*This is a sponsored post: all opinions are my own*
<img src="https://pixel.massivesway.com/tracker.php?pixel=b77ea22c-b3b0-480f-8472-3a104033a6e7" alt="Tracking Pixel">Summertime as a business owner: a time to take a deep breath, switch gears, and get into a new rhythm that allows for more creativity & focused work on passion projects, things that may be on the back burner normally, and alot of big picture and stepping back from the normal pace—and looking at what worked for the first part of the year, pivoting as needed, and, preparing for the remainder of the year ahead. When I heard about the chance to learn from Russell Brunson, who has helped hundreds of thousands of small business owners through his work with the company clickfunnels, about his concepts on driving traffic to websites and funnels, I was intrigued and ready to dive in and learn more. His brand new book (3rd in a series) was just launched, and I was given the opportunity to join a community of bloggers, influencers and biz owners who are reading the book and taking action on its lessons in real time, to test the principles of the book, learn a ton from it, and see some new success in our businesses as a result. The book is called Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers. From the minute I picked up the book, I knew I was in for an exciting and stretching experience, that would test my complacency, and help me get into growth mode and see things with a totally new perspective.
In completing the 30 day challenge, we’re invited to actually radically change the amount of traffic viewing and connecting with our own sites and offerings too.
With everything swirling around in this world of ours right now, there were moments in early June when it felt like this was hardly a topic that we could focus on. But the reality is–to make an impact and reach a wider audience; to be able to continually connect with and serve new clients and a bigger community–no matter what it is that you do, or offer; these insights and truths plumbed from his incredible experiences are so relevant, and as the world goes more and more online in 2020, we all need to hear what he has to teach us.
Russell’s premise of the book is just brilliant. You could have the best product or service in the world! But if no one is looking at it or finding it, you’re still stuck at square one. Traffic is a key element for an entrepreneur’s success, and he has all the knowledge, experience, tips and ways for us to “hack” these traffic lessons to make them work for us.
I am sharing this short clip of Russell in action to give you a sense of the energy, power and no-nonsense approach of this book. I found it inspiring and it lit a new fire under me.
I’m dreaming bigger, and implementing the lessons from the book to streamline my offerings, create more personalized & effective funnels and engagement, and keeping in mind that every single relationship matters…you never know who is going to lead you to your next set of dream clients…(the dream 100 list is probably the most crucial lesson of the book, and something that he said he’s seen is behind EVERY 8 figure business he sees created with his methods…).
He is incredibly detailed and specific, with everything from cultivating dream 100 relationships before making a pitch, to how to manage & schedule your social platforms, what to post where for maximum effectiveness and engagement, and your head will be spinning in a good way with every page you read.
Here’s 5 main takeaways from the challenge & the book (what I’ve read so far) that I’m implementing in my brand & business:
*Go after those big relationships–the ones that scare you, from your dream list. There are already so many like minded and “dream customers” of yours already congregating around their content. It’s scary and exciting to think about communicating with them and even being featured on their platform–or using one of his strategies to leverage their existing lists–you can basically get in front of thousands to millions of your dream customers by cultivating 10-100 top “dream” partners! So brilliant and simple, so why not try it. He shows exactly how it does it, and it’s entirely about making the relationship real and having it be a win-win.
*Share stories…offers and serving and selling all comes out of this. In other words, being vulnerable (something that I’m not always good at across platforms or on social). People want to connect with the real you, the whole you, and particularly your pain points if you share and then lead them into a solution…
*Traffic is everything. I mean, this is so obvious. But for me, I look at different things when measuring my business growth, and this metric is just far and away the most important one–massive growth is not only possible, but it’s important and even essential. He helped me strip away some mindset stuff & excuses around that, and I’m so pumped to see what’s on the other side of this breakthrough for me.
*Traffic means scalability…along with this, comes the wake up call and realization–to be ready. To build smooth systems/clear funnels, and step back from certain elements of the biz so that they can scale, sometimes I’m probably shooting myself in the foot because of how I like to do things…high touch is fine but extremely flexible and scalable is great too…from this book, I’ve pretty much become clear that the life design course needs to be my signature, evergreen course with a strong funnel, and my niches & other offerings can flow around that…pretty pumped about what this looks like as I work on a website re-design/upgrade too!
*Finally, authentic & meaningful growth is about every single relationship…it’s about the details; and really being intentional and planning how you want someone to get to know you, and engage with your brand and offerings, as well as reaching out to connect with those that inspire you as mentioned above (the dream 100). It’s a relationship you want to have last for a long time and be incredibly rewarding for both; so everything we create, curate and share should have the OTHER in mind. I LOVE this focus, and it’s helping me to actually think through many new things I can put into place to care for and nurture and support my current & future clients even more!
As mentioned, I shared more of my day-by-day journey through this challenge of this book on my FB page, and I’m also doing a giveaway–of 1 free copy of the book! Want it? Just go to my FB page for details on how to enter, or my instagram story (highlights)…the winner will be chosen on July 1. It will be an honor and joy to talk about this book and cheer you on as you have some of the “AHA” moments and breakthroughs that I know you will when it’s in your hand.
Thanks to Russell for knocking it out of the park and just sharing absolutely everything you know, in an actionable way. I actually am eager to pick up his other books now: DotCom Secrets: The Underground Playbook for Growing Your Company Online and Expert Secrets: Find Your Message, Build a Tribe and Change the World.
What about you? Is it time to dig into the new Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers as part of your summer reading?
(the link above gives it to you for only the cost of shipping!)
Cheers to summer time and stretching our minds, hearts and possibilities with books like this one.
*This is a sponsored post: all opinions are my own*